Like It or Not: Influencer Marketing Works

Influencers may be marketing’s next “golden goose,” as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority. But, brands should be careful about who they choose as influencers and how genuine the message is that’s being put forth, otherwise your “influencer marketing” might begin to resemble may wander into the realms of traditional advertising and paid promotion.