Instagram’s New Approach

Today Instagram revealed a new approach to search and discovery that may finally enable the photo-sharing app to spotlight news and information as it’s happening—the kind of easy-to-use, broadly universal service that Twitter always wanted to offer. “This is our North Star—what we’ve been shooting for all along,” Instagram cofounder and CEO Kevin Systrom said during an interview last Friday. “It’s a real-time visual pulse for what is happening in the world.”