All of the most popular search engines such as Google, Yahoo! or Bing include a map where you can see local businesses that relate to the your search. The list can include your competitors and additional locations of your business, if applicable.
Local Map Optimization
The Local Map has become one of three areas that a business can advertise on a search engine. It best represents the digital replacement of a phone book and yellow pages. Depending on the search engine, 5 to 7 businesses appear with references to the map based on the location where you connect to the search engine. In addition to your location on the map, your business’ name, address, telephone number and website appear in the map’s legend. If your business is reliant on a clientele close to your physical business, this is the best marketing tool that you can use that will generate a very high return on investment (ROI).
What does ConsumerProof do for you?
- Search Engine Keyword Development
- Optimize and configure Google Places page using appropriate target keywords
- Submit business information to online directories to increase Google Places visibility
- Assist in collecting positive reviews
- Continuous Monitoring
- Monthly Reports
Mobile Advertising and Marketing
With such a large migration of Internet usage going to mobile devices, your organization must prepare for the nuances of marketing in this platform. Consumer Proof can work with your organization to develop and implement campaigns for mobile apps, mobile websites, text messaging (SMS), picture and video messaging (MMS), mobile game advertising and mobile banner ads.
Mobile apps allow you to connect with customers and clients by using mobile phone operating systems that improve the user experience while using minimal bandwidth. Your company can offer an experience that is different from all other channels offered.
Mobile websites offer the simplicity of apps but the function of a traditional website. A mobile website works best by utilizing mobile banner ads and features of apps that still are friendly and applicable to traditional Internet users.
SMS and MMS marketing are ways to communicate using messaging services such as text messaging, picture and video messaging and instant messaging on mobile devices. They work best in more passive ad campaigns, as the message is sent from the sender to the user recipient. For short communication, this is the most common marketing technique still used by marketers in mobile marketing.
Mobile game advertising and mobile banner ads are common forms of advertising in mobile marketing. Mobile game advertising works best when your product or service is applicable to the mobile game. Depending on the game developer, the advertising can be for a set period or a permanent placement. Mobile banner ads are just like the banner ads that appear on traditional website, however, they are optimized for mobile users. Their functionalities may be slightly different based on the operating system of the mobile device and the browser used to access mobile Internet.