What We Test:
If it has a User Interface, we can test it!
How We Test:
User Testing | Choosing target market users, whether that be users who mimic current audience, or try to attract new audience members.
Eye Tracking | Measure intangible behavior that is not visible through clicking and scrolling.
Click Metrics | Quantifies website behavior to allow precise measurements.
A/B & Multivariate Testing | Test two or multiple variations of a website and marketing material at the same time to improve response rates.
Why should I apply User Testing to my designs?
- Full usability testing ensures a finished product
- Avoid mistakes in your redesign by learning what you’re currently doing wrong
- User Testing of your competitors website provides invaluable intel.
Some Things We Cover:
- Navigation | User Interface Design
- Page Layout | Visual Hierarchy, Brand Identity
- Functionality | Task Completion
- Accessibility | Access for the visually impaired
- Information Architecture | Content Strategy
- Strategic Keyword Placement
Types of Studies:
Quick User Test
Goal: Inexpensive way to quickly test simple design modifications.
Method: User Testing (5 Users), Expert Review
Duration: Typically 3-5 days.
Goal: Pinpoint issues in your design, and generate solutions to better serve your customers.
Method: User Testing (8-25 Users), Expert Review
Duration: Typically 1-2 weeks, depending on size. Includes preparation and consultation of initial test. Rounds of testing that follow can be executed in less time. We recommend a minimum of 3 rounds of testing as you build, revise, and improve upon your design but an average of 8-15 users will participate per round.
Goal: Obtain undeniable scientific evidence of your customer’s experience.
Method:Eye Tracking,User Testing (8-25 Users), Click Metrics, Expert Review
Duration: Typically 2-4 weeks depending on size and scope of the project. Qualitative testing will be applied as well.
Goal: Gain intelligence, and out-strategize your competition.
Method:User Testing (8-25 Users),Expert Review
Duration: 1-2 Weeks depending on the number and size of your competitors.
Goal: Examine a network of related sites that resonate while targeting culturally-specific markets.
Method:User Testing (8-25 Users), Expert Review
Duration: Typically 3-4 weeks depending on size and scope of testing.
When do I test?
At any point of the project. Best if you test early, but it’s never too late. In fact, most Navigation issues can be pinpointed in wireframe tests.
How many users are tested?
We typically test 3-15 Users depending on which round of testing and the size of the project. We then create a list of 5-10 major tasks for your website during each round of testing from our expert panel and/or from your firm based on your goals and objectives. i.e. Find product information, Book a flight from Miami to New York, Buy a pair of shoes, Track your order, etc. It’s the simple tasks that help us identify the biggest problems with your website or application.