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What We Test:

In a world where the average time spent on a website is 56 seconds, only those who know what it takes to gain attention, attract interest, and create desire will truly capture their visitors. Consumer Proof has checklists of Design and Usability Best Practices in our industry which guarantee a 10:1 to 100:1 conversion rate. Websites are of the highest importance because they are typically the first channel that end users come across. With only 56 seconds, we’re experts at capturing visitors.

ConsumerProof can optimize the user experience by testing your website’s access from multiple mobile devices, even from mobile apps. Mobile web is the future of the Internet and ConsumerProof wants to help you transition the rapid change to mobile usability. As the Internet quickly migrates to use on mobile devices worldwide, the usability of your website on mobile devices becomes infinitely more important for your consumers. There are wide varieties of factors that dictate how a mobile website should appear. Such factors are the operating system (OS) of a mobile device, screen size, resolution and user interface, etc.

Consumer Proof performs studies of your Interactive Digital Signage systems and its messages to improve customer’s experiences and measure effectiveness of creating sales. Over 80% of purchasing decisions occur in the store, our researchers can improve the experience your Interactive Digital Signage provides your customers while gaining valuable insights on what works, and what doesn’t. From retail space, outdoors, hotels and restaurants, just to name a few, we can work with you to make your Interactive Digital Signage valuable for your business. Our researchers can set displays, perform eye tracking, and follow consumers in retail environments, hotels, restaurants and outdoors to test the effectiveness of your Interactive Digital Signage.

Consumer Proof will test the usability of your software for a variety of applications. From working on user interfaces, functionality and user experience, we can optimize your company’s software to deliver great experiences. When it comes to software applications, it’s in our interest to make even the most complex interfaces seem simple through user testing.We can test business software, consumer application software and/or cloud and web-based computing software.

If it has a User Interface, we can test it!

How We Test:

User Testing | Choosing target market users, whether that be users who mimic current audience, or try to attract new audience members.

Eye Tracking | Measure intangible behavior that is not visible through clicking and scrolling.

Click Metrics | Quantifies website behavior to allow precise measurements.

A/B & Multivariate Testing | Test two or multiple variations of a website and marketing material at the same time to improve response rates.

Why should I apply User Testing to my designs?

Full usability testing ensures a finished product
Avoid mistakes in your redesign by learning what you’re currently doing wrong
User Testing of your competitors website provides invaluable intel.

Some Things We Cover:

Navigation | User Interface Design
Page Layout | Visual Hierarchy, Brand Identity
Functionality | Task Completion
Accessibility | Access for the visually impaired
Information Architecture | Content Strategy
Strategic Keyword Placement

Types of Studies:

Quick User Test

A quick user-test for small design changes and single page evaluations that typically involve 3-5 Users.

Goal: Inexpensive way to quickly test simple design modifications.

Method: User Testing (5 Users), Expert Review

Duration: Typically 3-5 days.

Qualitative Studies

Uncover the best and worst elements of your design, with quick and effective Qualitative Studies that produce powerful insights into customer’s experience and behavior. Gain invaluable insight on your design and usability without too much statistical data.

Goal: Pinpoint issues in your design, and generate solutions to better serve your customers.

Method: User Testing (8-25 Users), Expert Review

Duration: Typically 1-2 weeks, depending on size. Includes preparation and consultation of initial test. Rounds of testing that follow can be executed in less time. We recommend a minimum of 3 rounds of testing as you build, revise, and improve upon your design but an average of 8-15 users will participate per round.

Quantitative Studies

More costly experimentation that generates valuable statistical data comparing two or more versions of the same project.

Goal: Obtain undeniable scientific evidence of your customer’s experience.

Method:Eye Tracking,User Testing (8-25 Users), Click Metrics, Expert Review

Duration: Typically 2-4 weeks depending on size and scope of the project. Qualitative testing will be applied as well.

Competitive Studies

Business is war, and knowing your competition is your company’s best weapon. Qualitative Testing of your own design compared to your closest competitors is highly recommended.

Goal: Gain intelligence, and out-strategize your competition.

Method:User Testing (8-25 Users),Expert Review

Duration: 1-2 Weeks depending on the number and size of your competitors.

International Studies

Website and Internet testing in multiple countries.

Goal: Examine a network of related sites that resonate while targeting culturally-specific markets.

Method:User Testing (8-25 Users), Expert Review

Duration: Typically 3-4 weeks depending on size and scope of testing.

When do I test?

At any point of the project. Best if you test early, but it’s never too late. In fact, most Navigation issues can be pinpointed in wireframe tests.

How many users are tested?

We typically test 3-15 Users depending on which round of testing and the size of the project. We then create a list of 5-10 major tasks for your website during each round of testing from our expert panel and/or from your firm based on your goals and objectives. i.e. Find product information, Book a flight from Miami to New York, Buy a pair of shoes, Track your order, etc. It’s the simple tasks that help us identify the biggest problems with your website or application.